How To Drive Dozens Of Buyers When Selling FSBO

Your success in selling your home depends on being able to bring buyers to see it. Drive dozens of buyers to your home using the following strategies, find a place to market, communicate your message, talk to the right people.

Find A Place To Market

1. Let the world know your home is for sale using the world’s fastest communication medium, the internet.
The tools you have available online alone can be overwhelming. Depending on your market, some of these mediums will be highly competitive while others won’t be. Your listing should be placed in the various free classified sites such as craigslist, backpage, kijiji, and others.

You should also upload your listing to sites like trulia and zillow. Like these sites there are many that offer RSS (real simple syndication) to post your listing in different websites all over the internet.

Last, you should also consider writing a blog about your listing to drive traffic to it.

2. Newspapers are not out of print yet, and may be the source of your next buyer.
As hard as it is to believe, there are still many home buyers who search the newspaper classifieds to look for homes. You should not ignore this medium if you want to increase the number of buyers going to see your home.

3. Networking with neighbors can be speedy with flyers.
So maybe you don’t know your neighbors, but that’s not the point. You can create a flyer and go for a walk in the neighborhood letting people know that your home is for sale. Many times your neighbors will know friends or relative looking to move in the area. They may just want them to live close to them so don’t discard this option.

4. Go where the buyers are already… with the agents.
As much as you’d like to avoid talking to agents, many of them are working with buyers. Don’t scare off agents by trying to save on the full commission. All the agent wants is to get paid for selling the home, and if you can get the agent to bring a buyer, then they’ll do all the work and you save the listing side of the commission. You can deliver flyers to real estate brokerages and have them go to all the agent’s inboxes to leverage your time.

5. For sale sign.
Your for sale sign is a lead generator, but most FSBOs don’t treat it like that. Your sign should be making offers to buyers to get them to pick up the phone and contact you. This leads me to the message you must deliver to make all these mediums work.

Communicate Your Message.

The reason why most sellers fail at selling on their own, is because they don’t have a clue on marketing. Getting a buyer to pick up the phone and call you is very different than making a buyer aware that your home is for sale.

The buyer doesn’t care about you or your home. The buyer cares about themselves and the deal they are looking for. A home buyer doesn’t walk around and say, I want to buy a house and pay over market value for it.

No way!

Buyers say things more along the lines of “will they take an offer $40,000 below their asking?”

Always looking for a bargain.

Turn around and echo back to them… “Buy this home with little or no money down… call for details”

Then we move on to the description of your home.

Again the buyer doesn’t care that you have a new roof, or a water heater. No. They care about the benefits they get from buying your home. The prestige, the emotional feelings.

So your home should be described as “Beautiful family home on a quiet street and child safe neighborhood”… or “exclusive neighborhood, cul-de-sac home….”

Talk about the benefits…

How do you determine that?

Talk To The Right People

If you are going to undertake the role of marketing your home, you must understand that not every home buyer wants to buy your home. Are you selling a home to first time home buyers? Move up buyers? Investors?

All these buyers have different emotional hot buttons you must push to get them to pick up the phone and contact you. A first time home buyer is usually looking for a move in ready clean place, while a move up buyer wants luxury and bigger space.

Always remember, don’t just say the feature, tell the benefits they get from the features. The more you market and expose your home the faster it will sell.

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