How To Sell Your Home Online

Traditional ways of selling homes is becoming more and more inefficient. 80% of home buyers start their search online. Because of this, it is more important than ever to give your home a strong online presence. The internet has changed the real estate industry and many real estate professionals have yet to adapt.

If you are looking to sell your home in today’s market you should be aware of the tools available to you to sell your home online.

Tools like RSS (Real Simple Syndication) supercharge the online presence of your home. Websites like Trulia, Zillow, and others are helpful in this matter. You should also find a way to get your home on blogs, forums, and yes even YouTube.

YouTube is among the top 10 most visited and used websites.

What’s even more important than the amount of places where your home is being advertised is the SEO practices behind this. You should consult with an SEO expert to make sure the right traffic is driven to see your home. This is the most ignored aspect of online marketing and has cause many to think that online marketing doesn’t work.

So here’s a quick guide to sell your home online.

First, write down the advertising copy of your home. This will be your description.

Make sure the description talks about the benefits the buyer gets from buying your home. Most advertising only talks about the features which is pure junk by itself. Buyers buy on emotion. You must therefore talk to their emotional hot buttons.

Most advertising sound something like this “3 bed 2 bath, new roof, water softner, etc.”

A good ad is more like this “Beautiful family home on quiet street, bonus game room with soundproof wall so you can relax even if you have loud kids, cozy living room with fireplace, etc.”

The main difference is that the latter one talks about the buyers benefits while the former talks about the features of the home.

Second… find websites where you would like to list your home such as trulia or for sale by owner websites. On the internet, pictures are everything. You should use a wide angle lens to take pictures of your home. You should not use a fish eye lens. Lighting is everything when it comes to taking pictures. That being said, make sure the house is well lit when taking pitures and avoid dark room pictures. Many buyers will discard your home just based on that.

Once you have your listing up, you should visit forums and blogs and begin sharing your listing and participating in the real estate community. Selling a home is all about networking and talking to people.

You may also hire an agent to do this for you, just be sure that they are online experts and can help you do this.

Tags: how to sell fsbo, how to sell your home online, sell home fast, sell home online, tips for selling your home online