Creating demand for your home is a crucial step in selling your home fast and for top dollar. Drive dozens of buyers to your home using the following lead generation strategies.

1. Let the world know your home is for sale using the world’s fastest communication medium, the internet. There are many powerful tools online to [...]]]>

Creating demand for your home is a crucial step in selling your home fast and for top dollar. Drive dozens of buyers to your home using the following lead generation strategies.

1. Let the world know your home is for sale using the world’s fastest communication medium, the internet. There are many powerful tools online to get the word out that your home is for sale. Sites like trulia, zillow, postlets and many other. Some are only for agents and yes, not all agents use these sites don’t ask me why. The most powerful sites have a RSS feature that uploads your listing to many other sites with a click of a button. Not only is the feature a time saver, it maximizes exposure for your home online. More traffic, more leads, more cash in your pocket.

2. Market your home to buyer’s agents. 90% of the showings on your home will be done by buyer’s agents, not listing agents. It is a huge misconception that seller’s agents will personally bring buyers through the home. The best way to do this is to find local brokerages and deliver flyers to the agents in that office.

3. Offer a tour of homes. It used to be that car dealerships, jewelers and other retailers would build their businesses far away from each other to fight competition. After being in business for a while, they realized they would be much better by building their businesses close to each other. This increased traffic and made up for customers going for the competition. Similarly you’d be better off by offering more than one home as buyers will be more likely to go out and spend an afternoon looking at various homes instead of just one.

4. Prepare your home for sale. Driving traffic through your home will be almost useless if your home has no emotional appeal. There are many things you can do without hiring a professional stager that  can increase your home’s worth. Start out with the outside. Take a look at your home from the car on the sidewalk. This is the view you buyers get and the true first impression of your house. Trim trees, bushes, mow the lawn, plant some flowers to add color to your home.

Last, pay close attention to the front door area. These is the area where most home buyers hang out waiting for the door to be opened. It is often left vulnerable to the nitpickings of home buyers.

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Find out what homes are selling in your neighborhood and play undercover home buyer spy. There’s not need to dress up as a ninja for this covert mission. Simply go on and take notes on your competition and findout their strong points and their weak points. It amazes me how many real estate professionals [...]]]>

Find out what homes are selling in your neighborhood and play undercover home buyer spy. There’s not need to dress up as a ninja for this covert mission. Simply go on and take notes on your competition and findout their strong points and their weak points. It amazes me how many real estate professionals don’t do this and simply rely on pictures and descriptions on MLS, when they should get their highly-paid rear and get to know the neighborhood. I hate to vilify an entire industry but it’s true. In fact, I didn’t do this myself at first, but as you can tell I’ve taken my hand and swiftly given myself a backhand slap to the face to correct myself.

If you are selling through an agent, they should do this for you of course, but if not, you’ll have to figure out a way into these homes.

So what are you going to do with this information?

Well regardless of whether your home is the first one home buyers look at or not, it’s common for home buyers to look at least at 6-10 homes before making a decision. Even first time home buyers who tend to fall in love with the first home they see will look at a few more to have some basis for comparison. You, having done this research along with my buyer psychology training on my 9 step system, will be able to position your home against the competition so that you can create the demand needed to drive the price of your home up to fatten up your piggy bank.

More specifically, when it comes time to prepare your home for sale and trying to figure out which improvements are worth the investment and what not to do before putting your home up for sale, this will give you an x-ray vision on the market to get the most out of the sale of your home.

You won’t be the one to buy the story of the house down the road sold for $XXX,XXX when you know the reason they are buying yours is because it’s in a better location, cleaner, or simply has the right upgrades that the other homes lack. You can only know this for sure when you personally visit these homes. So go do your homework… and humiliate other real estate professionals with your inside knowledge