Your success in selling your home depends on being able to bring buyers to see it. Drive dozens of buyers to your home using the following strategies, find a place to market, communicate your message, talk to the right people.

Find A Place To Market

1. Let the world know your home is for sale using [...]]]>

Your success in selling your home depends on being able to bring buyers to see it. Drive dozens of buyers to your home using the following strategies, find a place to market, communicate your message, talk to the right people.

Find A Place To Market

1. Let the world know your home is for sale using the world’s fastest communication medium, the internet.
The tools you have available online alone can be overwhelming. Depending on your market, some of these mediums will be highly competitive while others won’t be. Your listing should be placed in the various free classified sites such as craigslist, backpage, kijiji, and others.

You should also upload your listing to sites like trulia and zillow. Like these sites there are many that offer RSS (real simple syndication) to post your listing in different websites all over the internet.

Last, you should also consider writing a blog about your listing to drive traffic to it.

2. Newspapers are not out of print yet, and may be the source of your next buyer.
As hard as it is to believe, there are still many home buyers who search the newspaper classifieds to look for homes. You should not ignore this medium if you want to increase the number of buyers going to see your home.

3. Networking with neighbors can be speedy with flyers.
So maybe you don’t know your neighbors, but that’s not the point. You can create a flyer and go for a walk in the neighborhood letting people know that your home is for sale. Many times your neighbors will know friends or relative looking to move in the area. They may just want them to live close to them so don’t discard this option.

4. Go where the buyers are already… with the agents.
As much as you’d like to avoid talking to agents, many of them are working with buyers. Don’t scare off agents by trying to save on the full commission. All the agent wants is to get paid for selling the home, and if you can get the agent to bring a buyer, then they’ll do all the work and you save the listing side of the commission. You can deliver flyers to real estate brokerages and have them go to all the agent’s inboxes to leverage your time.

5. For sale sign.
Your for sale sign is a lead generator, but most FSBOs don’t treat it like that. Your sign should be making offers to buyers to get them to pick up the phone and contact you. This leads me to the message you must deliver to make all these mediums work.

Communicate Your Message.

The reason why most sellers fail at selling on their own, is because they don’t have a clue on marketing. Getting a buyer to pick up the phone and call you is very different than making a buyer aware that your home is for sale.

The buyer doesn’t care about you or your home. The buyer cares about themselves and the deal they are looking for. A home buyer doesn’t walk around and say, I want to buy a house and pay over market value for it.

No way!

Buyers say things more along the lines of “will they take an offer $40,000 below their asking?”

Always looking for a bargain.

Turn around and echo back to them… “Buy this home with little or no money down… call for details”

Then we move on to the description of your home.

Again the buyer doesn’t care that you have a new roof, or a water heater. No. They care about the benefits they get from buying your home. The prestige, the emotional feelings.

So your home should be described as “Beautiful family home on a quiet street and child safe neighborhood”… or “exclusive neighborhood, cul-de-sac home….”

Talk about the benefits…

How do you determine that?

Talk To The Right People

If you are going to undertake the role of marketing your home, you must understand that not every home buyer wants to buy your home. Are you selling a home to first time home buyers? Move up buyers? Investors?

All these buyers have different emotional hot buttons you must push to get them to pick up the phone and contact you. A first time home buyer is usually looking for a move in ready clean place, while a move up buyer wants luxury and bigger space.

Always remember, don’t just say the feature, tell the benefits they get from the features. The more you market and expose your home the faster it will sell.

Traditional ways of selling homes is becoming more and more inefficient. 80% of home buyers start their search online. Because of this, it is more important than ever to give your home a strong online presence. The internet has changed the real estate industry and many real estate professionals have yet to adapt.

If you [...]]]>

Traditional ways of selling homes is becoming more and more inefficient. 80% of home buyers start their search online. Because of this, it is more important than ever to give your home a strong online presence. The internet has changed the real estate industry and many real estate professionals have yet to adapt.

If you are looking to sell your home in today’s market you should be aware of the tools available to you to sell your home online.

Tools like RSS (Real Simple Syndication) supercharge the online presence of your home. Websites like Trulia, Zillow, and others are helpful in this matter. You should also find a way to get your home on blogs, forums, and yes even YouTube.

YouTube is among the top 10 most visited and used websites.

What’s even more important than the amount of places where your home is being advertised is the SEO practices behind this. You should consult with an SEO expert to make sure the right traffic is driven to see your home. This is the most ignored aspect of online marketing and has cause many to think that online marketing doesn’t work.

So here’s a quick guide to sell your home online.

First, write down the advertising copy of your home. This will be your description.

Make sure the description talks about the benefits the buyer gets from buying your home. Most advertising only talks about the features which is pure junk by itself. Buyers buy on emotion. You must therefore talk to their emotional hot buttons.

Most advertising sound something like this “3 bed 2 bath, new roof, water softner, etc.”

A good ad is more like this “Beautiful family home on quiet street, bonus game room with soundproof wall so you can relax even if you have loud kids, cozy living room with fireplace, etc.”

The main difference is that the latter one talks about the buyers benefits while the former talks about the features of the home.

Second… find websites where you would like to list your home such as trulia or for sale by owner websites. On the internet, pictures are everything. You should use a wide angle lens to take pictures of your home. You should not use a fish eye lens. Lighting is everything when it comes to taking pictures. That being said, make sure the house is well lit when taking pitures and avoid dark room pictures. Many buyers will discard your home just based on that.

Once you have your listing up, you should visit forums and blogs and begin sharing your listing and participating in the real estate community. Selling a home is all about networking and talking to people.

You may also hire an agent to do this for you, just be sure that they are online experts and can help you do this.