You must combine desirability, demand, and affordability in you home to sell fast and for top dollar.

Today’s focus will be on creating demand for your home. This is not as hard as you may think. Demand for your home will inevitably be the catalyst to drive up the price of your home. This is [...]]]>

You must combine desirability, demand, and affordability in you home to sell fast and for top dollar.

Today’s focus will be on creating demand for your home. This is not as hard as you may think. Demand for your home will inevitably be the catalyst to drive up the price of your home. This is nothing more than supply VS demand. Supply being only one home (yours), and demand being more than one highly interested buyer.

So here it goes…

The way to create demand for your home is to offer buyers what they want.

That’s it…. the big secret is out.

Yet this is the hardest thing any home seller will do. This includes pricing your home correctly. It is everywhere. Home sellers know this intuitively, yet the average home on the market is priced 7% over market value.

But wait, there’s more. Offering price alone is not enough. Oh, no. Home buyers are greedy. This is their weakness. It will be your lure at the end of your hook to reel them in and create demand for your home. Here’s what I mean…

If your home is within the first time home buyer price range, you must go talk to your nearest lender and have them give you different financing options you could offer to a qualified buyer. Specifically have them give you little or no money down financing options so you can offer that to your prospective buyers.

If your home is in a higher price range, you can have the lender give you low monthly payment options such as interest only loans.

Now take note here. The loan doesn’t have to be the one the buyer uses, but the terms will be what will attract the buyer in the first place and once you have them you’ve created demand for your home. It is at that point that desirability and affordability come into play.

Selling your home without an agent can be very appealing when you pocket in the commission you would’ve paid out to that pushy salesperson. Oh yeah, let’s not forget that you would love to rub it in their face how fast you were able to sell your own home without their help. But are [...]]]>

Selling your home without an agent can be very appealing when you pocket in the commission you would’ve paid out to that pushy salesperson. Oh yeah, let’s not forget that you would love to rub it in their face how fast you were able to sell your own home without their help. But are you really prepared to do just that?

Well, let’s test your knowledge…

Here’s what you should already know. Here are the basic skills you must possess if you are planning on humiliating the neighborhood expert and sell your home yourself fast and for top dollar.

1. You must have a good understanding of the market and the latest trends in the mortgage industry that will help you target qualified home buyers to sell your home. Are you in the first time home buyers price range? If so, you must know what types of financing programs are available in your area and find out if there are any special grants offered. You’d be surprised how many buyers don’t research the types of loans available to them and if you are able to offer them a good deal on financing they’ll be more considerate when buying your home.

You should also know if your home is a good cashflow property for an investor and use that as an angle to market your property.

If you are in the upper range or luxury home market you must know the potential buyer traps with jumbo loans and pay closer attention to how qualified the buyer is before accepting an offer and taking it off the market.

2. Know what to do and what not to do to sell your home fast and for top dollar. There are common seller mistakes that are never taken into consideration until the problem arises. Taking the time to prepare your home for sale and doing quick and easy fix ups can save you thousands and avoid traps during the home inspection period.

3. If you have the last two steps taken care of, you should have enough knowledge to market your property. You know what you are going to be offering your prospective buyers and you should know how your home compares against your neighbors. Part of getting to know the market means that you should know the condition of the homes that sold recently, the ones that are under contract, as well as the homes that are for sale. These are your competitors and you should know what type of upgrades they have so you can price your home competitively.

Your marketing materials should not talk about your home. This is the biggest mistake made in real estate. Even professionals make this mistake. You can look at homes being advertised and find that 95% of them are marketed poorly. Your marketing materials should talk about the benefits home buyers get from buying your home.

If you follow this advice your chances of being successful at selling your own home can increase.